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Federal solicitation · W912JB26QA078 · back to recent

COLLEGE ATHLETIC ADVERTISING

Agency
DEPT OF DEFENSE
Status
Open
Response deadline
September 14, 2026
Posted
August 31, 2026
Set-aside
Total small business set-aside
NAICS
541810
Source
View on SAM.gov
Last checked
2026-09-02

Solicitation description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR subpart 12.6, FAR 13 and supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. 1.0 REQUEST FOR QUOTE 1.1 The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2026-05. 1.2 Set aside is 100% Small Business. 1.4 NAICS: 541810 Advertising Agencies 1.4.1 Applicable size standard is $25,500,000 1.4.2 FSC: R701 Support – Management: Advertising 1.5 Period of performance: 21 September 2026 – 20 September 2027 1.6 Contract Line Item Structure (CLIN): College Insertion Orders for Advertising (lump sum) 1.7 Requirement details are in Attachment A - Performance Work Statement. 1.8 Applicable provisions and clauses are provided in Attachment B. 2.0 QUOTE FORMAT 2.1 Offers shall be submitted via email. 2.2 The offeror is expected to ensure compliance with all laws, regulations, standards, and any other constraints specifically identified in the solicitation. A statement of acknowledgement must be included in the quote to conform with all terms, conditions, provisions and clauses in the solicitation. 2.3 Company information shall include from sam.gov entity registration the 2.3.1 name and address (include ‘doing business as’ (dba) name) 2.3.2 point of contact information (name, email and phone number) 2.3.3 UEI and CAGE codes 2.3.4 Tax identification number 2.4 The acceptable electronic format shall be compatible with Microsoft 365 or PDF Adobe. 2.5 All documents shall be labeled with the solicitation number (W912JB26QA003) and not be password protected. 2.6 The offeror should assume the Government has no prior knowledge of its capabilities and experience. The Government will base its evaluation on the information presented in the offeror’s quote. 3.0 VOLUME 1 - TECHNICAL CAPABILITY 3.1 The proposal shall present relevant information articulating the offeror’s proposed approach to meeting the PWS requirements. This section shall clearly demonstrate the offeror’s understanding by providing a clear description of the proposed approach to performing the work. The offeror’s description should include a clear description of all processes and procedures employed. Offers must submit a technical approach to include narrative of the quality assurance plan process. 3.2 Past performance of relevant experiences may be included as an example of how the technical approach has been previously performed. This information shall not be more than five years prior to the solicitation issuance date. Offerors shall provide relevant experience (for this purpose, experience refers to what an offeror has done, not how well it was accomplished) in performing proposed processes and procedures. 3.3 At least one of the recent past performance references shall include...

Vendor field in NAICS 541810 (12m)

Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $713.8M total.

DDB CHICAGO INC. 30.1%
WUNDERMAN THOMPSON LLC 17.7%
YOUNG & RUBICAM LLC 12.3%
TRUE NORTH COMMUNICATIONS INC 11.6%
MULLENLOWE US INC 7.6%

Similar opportunities

Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.

Title Agency Est. value Basis
NOI to Award Sole Source Charlotte Advertising DEPT OF DEFENSE $0.6M same agency naics
NEARNG Targeted Advertising with AI DEPT OF DEFENSE $0.5M same agency naics
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ANG DC Grand Prix Advertising DEPT OF DEFENSE $0.2M same agency naics
ALANG Digital Marketing DEPT OF DEFENSE $0.1M same agency naics
AFA ADVERTISING SERVICES - AD PLACEMENT FOR ANG... DEPT OF DEFENSE $0.0M same agency naics
NOI to Award Sole Source- Atlanta Advertising DEPT OF DEFENSE - same agency naics
AL Air National Guard Digital Recruiting DEPT OF DEFENSE - same agency naics

Data this profile does not cover

  • No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.