NAICS code · back to NAICS index
NAICS 541810: Advertising Agencies
$609.4M obligated across 164 federal awards in the trailing 12 months. Down 32.0% vs. the prior 12 months. Top 3 vendors hold 72.0% of obligated dollars.
Top buying agencies (12m)
| Department of Defense | 78.0% |
| Department of Health and Human Services | 9.9% |
| Department of Homeland Security | 5.5% |
| Department of Justice | 2.0% |
| Department of Veterans Affairs | 1.5% |
| Department of Transportation | 0.7% |
| Peace Corps | 0.7% |
| Social Security Administration | 0.7% |
Top vendors (12m)
| DDB CHICAGO INC. | 38.3% |
| WUNDERMAN THOMPSON LLC | 20.7% |
| YOUNG & RUBICAM LLC | 13.0% |
| TRUE NORTH COMMUNICATIONS INC | 8.4% |
| MULLENLOWE US INC | 5.2% |
| LEMPUGH INC | 3.3% |
| ADVANCED BUSINESS SOFTWARE CONSULTING, LLC | 2.2% |
| BETAH ASSOCIATES, INC. | 2.2% |
Set-aside breakdown (12m)
| NONE | 100.0% |
Top places of performance (12m)
| IL | 38.4% |
| GA | 20.8% |
| NY | 14.1% |
| MD | 11.6% |
| VA | 7.4% |
| DC | 5.8% |
| CA | 0.7% |
| TX | 0.2% |
Open opportunities (24)
Live SAM.gov opportunities filed under NAICS 541810, top 10 by estimated value.
| Title | Agency | Est. value | Deadline |
|---|---|---|---|
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | - |
| FY26: Graphic Design Contract | VETERANS AFFAIRS, DEPARTMENT OF | $0.3M | - |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | - |
| WA ANG Recruiting Sole Source for Movie Theater Advertising | DEPT OF DEFENSE | - | - |
| Sources Sought - NB671020-26-01667 - Human Subject Participant Recruitment Services | COMMERCE, DEPARTMENT OF | - | 2026-05-18T17:00:00-06:00 |
| USAWC Job Posting Advertisements BPA | DEPT OF DEFENSE | - | 2026-05-27T07:00:00-04:00 |
| NNSY Job Fair Advertising Amendment 0001 | DEPT OF DEFENSE | - | 2026-06-03T10:00:00-04:00 |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | 2026-06-03T10:00:00-04:00 |
| NEARNG Targeted Advertising with AI Capabilities | DEPT OF DEFENSE | - | 2026-06-22T10:00:00-06:00 |
| Digital Marketing (EDWOSB) | DEPT OF DEFENSE | - | 2026-05-20T16:00:00-07:00 |