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NAICS 541810: Advertising Agencies

$748.2M obligated across 162 federal awards in the trailing 12 months. Down 6.1% vs. the prior 12 months. Top 3 vendors hold 62.1% of obligated dollars.

Top vendors in NAICS 541810

Top buying agencies (12m)

Department of Defense 69.6%
Department of Health and Human Services 17.8%
Department of Transportation 4.2%
Department of Homeland Security 2.7%
Department of Justice 1.7%
Department of Veterans Affairs 1.4%
Social Security Administration 1.1%
Peace Corps 0.5%

Top vendors (12m)

DDB CHICAGO INC. 28.8%
WUNDERMAN THOMPSON LLC 16.9%
YOUNG & RUBICAM LLC 16.4%
TRUE NORTH COMMUNICATIONS INC 11.0%
MULLENLOWE US INC 7.2%
IPG DXTRA, INC. 5.9%
STRATACOMM, LLC 4.1%
LEMPUGH INC 2.7%

Set-aside breakdown (12m)

NONE 100.0%

Top places of performance (12m)

IL 28.8%
NY 22.3%
GA 17.1%
MD 14.4%
DC 8.7%
VA 7.3%
CA 0.5%
TX 0.2%

Open opportunities (77)

Live SAM.gov opportunities filed under NAICS 541810, top 10 by estimated value.

Title Agency Est. value Deadline
National Communications, Marketing, and Media Support TRANSPORTATION, DEPARTMENT OF $386.4M -
National Recruitment Advertising Campaign (NRAC) HOMELAND SECURITY, DEPARTMENT OF $90.0M -
NOI to Award Sole Source Charlotte Advertising DEPT OF DEFENSE $0.6M -
NEARNG Targeted Advertising with AI DEPT OF DEFENSE $0.5M -
Award Notice: Marketing Services RRBN IDIQ DEPT OF DEFENSE $0.5M -
FY26: Graphic Design Contract VETERANS AFFAIRS, DEPARTMENT OF $0.3M -
ANG DC Grand Prix Advertising DEPT OF DEFENSE $0.2M -
ALANG Digital Marketing DEPT OF DEFENSE $0.1M -
AFA ADVERTISING SERVICES - AD PLACEMENT FOR ANG RECRUITMENT SEPT 2026 DEPT OF DEFENSE $0.0M -
INARNG Marketing Support Services DEPT OF DEFENSE - 2026-08-28T16:00:00-04:00