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NAICS 541810: Advertising Agencies
$680.7M obligated across 166 federal awards in the trailing 12 months. Down 21.2% vs. the prior 12 months. Top 3 vendors hold 60.3% of obligated dollars.
Top buying agencies (12m)
| Department of Defense | 68.9% |
| Department of Health and Human Services | 19.4% |
| Department of Homeland Security | 4.9% |
| Department of Justice | 1.9% |
| Department of Veterans Affairs | 1.5% |
| Social Security Administration | 1.3% |
| Peace Corps | 0.6% |
| Department of Transportation | 0.4% |
Top vendors (12m)
| DDB CHICAGO INC. | 29.7% |
| WUNDERMAN THOMPSON LLC | 18.5% |
| TRUE NORTH COMMUNICATIONS INC | 12.1% |
| YOUNG & RUBICAM LLC | 12.0% |
| MULLENLOWE US INC | 7.9% |
| IPG DXTRA, INC. | 6.5% |
| LEMPUGH INC | 2.9% |
| BETAH ASSOCIATES, INC. | 2.0% |
Set-aside breakdown (12m)
| NONE | 100.0% |
Top places of performance (12m)
| IL | 29.8% |
| GA | 18.6% |
| NY | 18.5% |
| MD | 15.8% |
| VA | 10.0% |
| DC | 5.6% |
| CA | 0.6% |
| TX | 0.2% |
Open opportunities (52)
Live SAM.gov opportunities filed under NAICS 541810, top 10 by estimated value.
| Title | Agency | Est. value | Deadline |
|---|---|---|---|
| National Recruitment Advertising Campaign (NRAC) | HOMELAND SECURITY, DEPARTMENT OF | $90.0M | - |
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | - |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | - |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | - |
| FY26: Graphic Design Contract | VETERANS AFFAIRS, DEPARTMENT OF | $0.3M | - |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | - |
| Notice of Intent to Sole Source Marketing Services RRBN IDIQ | DEPT OF DEFENSE | - | 2026-05-18T12:00:00-05:00 |
| Sports Franchise Marketing and Sponsorship Package | DEPT OF DEFENSE | - | 2026-07-23T11:00:00-06:00 |
| On-Demand Geo-Fencing Travel Advertising for NNSY | DEPT OF DEFENSE | - | 2026-07-17T10:00:00-04:00 |
| Radio & Digital Advertising Services for the Ralph H. Johnson VA Medical Center | VETERANS AFFAIRS, DEPARTMENT OF | - | 2026-07-30T08:00:00-04:00 |