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NAICS 541810: Advertising Agencies

$706.2M obligated across 147 federal awards in the trailing 12 months. Down 0.6% vs. the prior 12 months. Top 3 vendors hold 60.1% of obligated dollars.

Top vendors in NAICS 541810

Top buying agencies (12m)

Department of Defense 68.1%
Department of Health and Human Services 17.8%
Department of Homeland Security 5.9%
Department of Transportation 4.2%
Department of Justice 1.8%
Social Security Administration 0.6%
Department of Veterans Affairs 0.6%
Department of Agriculture 0.2%

Top vendors (12m)

DDB CHICAGO INC. 25.5%
WUNDERMAN THOMPSON LLC 17.9%
YOUNG & RUBICAM LLC 16.7%
TRUE NORTH COMMUNICATIONS INC 11.7%
MULLENLOWE US INC 7.7%
IPG DXTRA, INC. 5.2%
STRATACOMM, LLC 4.1%
LMD AGENCY, INC. 3.7%

Set-aside breakdown (12m)

NONE 100.0%

Top places of performance (12m)

IL 25.6%
NY 22.3%
GA 18.2%
MD 14.5%
DC 10.5%
VA 7.7%
CA 0.3%
TX 0.2%

Open opportunities (83)

Live SAM.gov opportunities filed under NAICS 541810, top 10 by estimated value.

Title Agency Est. value Deadline
National Communications, Marketing, and Media Support TRANSPORTATION, DEPARTMENT OF $386.4M -
National Recruitment Advertising Campaign (NRAC) HOMELAND SECURITY, DEPARTMENT OF $90.0M -
NMARNG Recruiting Marketing Package Services DEPT OF DEFENSE $1.0M -
Marketing and Advertising Services - Amendment 01 DEPT OF DEFENSE $0.8M -
NOI to Award Sole Source Charlotte Advertising DEPT OF DEFENSE $0.6M -
NEARNG Targeted Advertising with AI DEPT OF DEFENSE $0.5M -
Award Notice: Marketing Services RRBN IDIQ DEPT OF DEFENSE $0.5M -
Multiple Award Schedule GENERAL SERVICES ADMINISTRATION $0.5M 2026-10-22T11:12:13-05:00
FY26: Graphic Design Contract VETERANS AFFAIRS, DEPARTMENT OF $0.3M -
ANG DC Grand Prix Advertising DEPT OF DEFENSE $0.2M -