Federal solicitation · back to recent
AL Air National Guard Digital Recruiting
- Agency
- DEPT OF DEFENSE
- Status
- Closed
- Response deadline
- June 2, 2026
- Posted
- May 19, 2026
- Set-aside
- Not listed
- NAICS
- 541810
- Source
- View on SAM.gov
- Last checked
- 2026-06-18
Solicitation description
The Department of the Air Force, 187th Fighter Wing, ALANG Recruiting, hereby provides notice of its intent to award a sole-source contract (Reference Notice ID: PANNGB-26-P-0000034516) to STRYDER CORP DBA HANDSHAKE for a digital recruiting partnership focused on high-intent university students and graduates. Based on market research conducted on May 12, 2026, which evaluated 19 potential vendors, it was determined that Handshake is the only source capable of fulfilling the government's requirement for a platform natively integrated into Alabama university IT portals via Single Sign-On (SSO) authentication. This hardcoded career services infrastructure is unique to STRYDER CORP DBA HANDSHAKE and is critical for providing authenticated, trusted access to the student body across the state, a capability that no other identified vendor can satisfy.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $713.8M total.
| DDB CHICAGO INC. | 30.1% |
| WUNDERMAN THOMPSON LLC | 17.7% |
| YOUNG & RUBICAM LLC | 12.3% |
| TRUE NORTH COMMUNICATIONS INC | 11.6% |
| MULLENLOWE US INC | 7.6% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ANG DC Grand Prix Advertising | DEPT OF DEFENSE | $0.2M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| AFA ADVERTISING SERVICES - AD PLACEMENT FOR ANG... | DEPT OF DEFENSE | $0.0M | same agency naics |
| WA ANG Recruiting Sole Source for Movie Theater Advertising | DEPT OF DEFENSE | - | same agency naics |
| TX ANG Recruiting Gym Advertising | DEPT OF DEFENSE | - | same agency naics |
Data this profile does not cover
- No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.