Federal solicitation · 693JJ926D000002 · back to recent
National Communications, Marketing, and Media Support
TRANSPORTATION, DEPARTMENT OF · NAICS 541810 · SBA · $386.4M est.
Solicitation description
NHTSA awarded an IDIQ contract, whereby Time & Material (T&M), Cost Reimbursement (CR) and Firm fixed Price (FFP) or hybrid task orders can issued in accordance with Federal Acquisition Regulation (FAR) Subparts 16.202, 16.301, 16.504, 16.505, and 16.601. FFP will be considered and applied to the maximum extent possible; however, based on the agency’s historical knowledge about the requirements under this contract, it is anticipated that some work planned under this award will fall under T&M where negotiated fully loaded labor rates will apply. The Government also cites a need to include CR, when applicable. CR is most applicable to make off-cycle invoices to cover media buy costs.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $700.5M total.
| DDB CHICAGO INC. | 28.9% |
| WUNDERMAN THOMPSON LLC | 18.0% |
| YOUNG & RUBICAM LLC | 12.5% |
| TRUE NORTH COMMUNICATIONS INC | 11.8% |
| MULLENLOWE US INC | 7.7% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| National Recruitment Advertising Campaign (NRAC) | HOMELAND SECURITY, DEPARTMENT OF | $90.0M | same naics |
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same naics |
| FY26: Graphic Design Contract | VETERANS AFFAIRS, DEPARTMENT OF | $0.3M | same naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same naics |
| RFI#1:Marketing Support Functions | DEPT OF DEFENSE | - | same naics |
| Marketing and Advertising Services | DEPT OF DEFENSE | - | same naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.