Federal solicitation · AETCMA25RFI001 · back to recent
RFI#1:Marketing Support Functions
DEPT OF DEFENSE · NAICS 541810 · Deadline 2025-07-18T10:00:00-06:00
Solicitation description
AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $609.4M total.
| DDB CHICAGO INC. | 38.3% |
| WUNDERMAN THOMPSON LLC | 20.7% |
| YOUNG & RUBICAM LLC | 13.0% |
| TRUE NORTH COMMUNICATIONS INC | 8.4% |
| MULLENLOWE US INC | 5.2% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| USAWC Job Posting Advertisements BPA | DEPT OF DEFENSE | - | same agency naics |
| WA ANG Recruiting Sole Source for Movie Theater Advertising | DEPT OF DEFENSE | - | same agency naics |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | same agency naics |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | same agency naics |
| U.S. Navy's Marketing and Advertising Program in support... | DEPT OF DEFENSE | - | same agency naics |
| Notice of Intent to Sole Source Marketing Services RRBN IDIQ | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.