Federal solicitation · N0018926RD008 · back to recent
U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
- Agency
- DEPT OF DEFENSE
- Status
- Closed
- Response deadline
- June 5, 2026
- Posted
- May 22, 2026
- Set-aside
- Not listed
- NAICS
- 541810
- Source
- View on SAM.gov
- Last checked
- 2026-07-07
Solicitation description
Amendment 0001 to Solicitation number N0018926RD008 is issued for acquiring Advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC). Please see attachments for further details. The Government is not responsible for any costs that occurred for any submissions. The point of contact for the solicitation is Ellen Wright via email at ellen.s.wright.civ@us.navy.mil. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- This announcement constitutes only solicitation. Offers are being requested and a separate written solicitation will not be issued. Solicitation number N0018926RD008 is issued as a Request for Proposal (RFP) for acquiring advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC). This acquisition is not set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov. The Navy requires a full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer program for both, the active and service components. The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract pursuant to FAR 52.217-8, plus one (1) 6-month optional option period pursuant to FAR 52.217-8, which will be exercised if necessary. If all options are exercised, the contract is scheduled to expire on 19 July 2032. It is the intent to process this procurement under FAR Part 12 in conjunction with FAR Part 15, as applicable, and ultimately award a single IDIQ contract as a result of the forthcoming solicitation. Interested vendors will be requested to submit both non-price and price proposals. The Government anticipates that the resultant contract will be awarded on a best value, trade-off basis in which the non-price evaluation will be considered significantly more important than the price. The applicable NAICs code is 541810 with a small business size standard of $22.5 Million. Upon release, the solicitation will be issued electronically and be available for downloading at the NECO website: neco.navy.mil and/or sam.gov on or about 30 April 2026. The closing date for the receipt of offers will be set fort in the RFP document. Interested parties are solely responsible for monitoring the above website’s for posting of the RFP and any amendments thereto. The...
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $713.8M total.
| DDB CHICAGO INC. | 30.1% |
| WUNDERMAN THOMPSON LLC | 17.7% |
| YOUNG & RUBICAM LLC | 12.3% |
| TRUE NORTH COMMUNICATIONS INC | 11.6% |
| MULLENLOWE US INC | 7.6% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ANG DC Grand Prix Advertising | DEPT OF DEFENSE | $0.2M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| AFA ADVERTISING SERVICES - AD PLACEMENT FOR ANG... | DEPT OF DEFENSE | $0.0M | same agency naics |
| Notice of Intent to Sole Source- West Virginia High... | DEPT OF DEFENSE | - | same agency naics |
| TX ANG Recruiting Gym Advertising | DEPT OF DEFENSE | - | same agency naics |
Data this profile does not cover
- No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.