Federal solicitation · W912JV26Q0017 · back to recent
W912JV26Q0017 Proactive Lead Generation Services
- Agency
- DEPT OF DEFENSE
- Status
- Open
- Response deadline
- Not posted
- Posted
- July 2, 2026
- Set-aside
- Not listed
- NAICS
- 541810
- Source
- View on SAM.gov
- Last checked
- 2026-07-28
Solicitation description
This is a notice of Intent to Sole Source for Commercial Institutional Advertising and Lead Generation Platform services (Proactive Lead Generation Platform ? PLGP). See Justification attached
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $713.8M total.
| DDB CHICAGO INC. | 30.1% |
| WUNDERMAN THOMPSON LLC | 17.7% |
| YOUNG & RUBICAM LLC | 12.3% |
| TRUE NORTH COMMUNICATIONS INC | 11.6% |
| MULLENLOWE US INC | 7.6% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ANG DC Grand Prix Advertising | DEPT OF DEFENSE | $0.2M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| AFA ADVERTISING SERVICES - AD PLACEMENT FOR ANG... | DEPT OF DEFENSE | $0.0M | same agency naics |
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | - | same agency naics |
| On-Demand Geo-Fencing Travel Advertising for NNSY | DEPT OF DEFENSE | - | same agency naics |
Data this profile does not cover
- No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.