Federal solicitation · DoWSM0001 · back to recent
DoW Strategic Marketing
DEPT OF DEFENSE · NAICS 541810 · Deadline 2026-07-14T12:00:00-04:00
Solicitation description
Brand Strategy and Identity System, Campaign Development and Execution, and Measurement, Analytics and Optimization
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $680.7M total.
| DDB CHICAGO INC. | 29.7% |
| WUNDERMAN THOMPSON LLC | 18.5% |
| TRUE NORTH COMMUNICATIONS INC | 12.1% |
| YOUNG & RUBICAM LLC | 12.0% |
| MULLENLOWE US INC | 7.9% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | same agency naics |
| Notice of Intent to Sole Source- West Virginia High... | DEPT OF DEFENSE | - | same agency naics |
| DC Grand Prix 250 Advertising | DEPT OF DEFENSE | - | same agency naics |
| RFI#1:Marketing Support Functions | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.