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AL Air National Guard Digital Recruiting
DEPT OF DEFENSE · NAICS 541810 · Deadline 2026-06-02T14:00:00-05:00
Solicitation description
The Department of the Air Force, 187th Fighter Wing, ALANG Recruiting, hereby provides notice of its intent to award a sole-source contract (Reference Notice ID: PANNGB-26-P-0000034516) to STRYDER CORP DBA HANDSHAKE for a digital recruiting partnership focused on high-intent university students and graduates. Based on market research conducted on May 12, 2026, which evaluated 19 potential vendors, it was determined that Handshake is the only source capable of fulfilling the government's requirement for a platform natively integrated into Alabama university IT portals via Single Sign-On (SSO) authentication. This hardcoded career services infrastructure is unique to STRYDER CORP DBA HANDSHAKE and is critical for providing authenticated, trusted access to the student body across the state, a capability that no other identified vendor can satisfy.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $680.7M total.
| DDB CHICAGO INC. | 29.7% |
| WUNDERMAN THOMPSON LLC | 18.5% |
| TRUE NORTH COMMUNICATIONS INC | 12.1% |
| YOUNG & RUBICAM LLC | 12.0% |
| MULLENLOWE US INC | 7.9% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| Marketing and Advertising Services | DEPT OF DEFENSE | - | same agency naics |
| WA ANG Recruiting Sole Source for Billboard Advertising... | DEPT OF DEFENSE | - | same agency naics |
| NOI to Award Sole Source- Atlanta Advertising | DEPT OF DEFENSE | - | same agency naics |
| NJ ANG Recruitment Advertising | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.