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AL Air National Guard Digital Recruiting

DEPT OF DEFENSE · NAICS 541810 · Deadline 2026-06-02T14:00:00-05:00

View on SAM.gov →

Solicitation description

The Department of the Air Force, 187th Fighter Wing, ALANG Recruiting, hereby provides notice of its intent to award a sole-source contract (Reference Notice ID: PANNGB-26-P-0000034516) to STRYDER CORP DBA HANDSHAKE for a digital recruiting partnership focused on high-intent university students and graduates. Based on market research conducted on May 12, 2026, which evaluated 19 potential vendors, it was determined that Handshake is the only source capable of fulfilling the government's requirement for a platform natively integrated into Alabama university IT portals via Single Sign-On (SSO) authentication. This hardcoded career services infrastructure is unique to STRYDER CORP DBA HANDSHAKE and is critical for providing authenticated, trusted access to the student body across the state, a capability that no other identified vendor can satisfy.

Vendor field in NAICS 541810 (12m)

Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $609.4M total.

DDB CHICAGO INC. 38.3%
WUNDERMAN THOMPSON LLC 20.7%
YOUNG & RUBICAM LLC 13.0%
TRUE NORTH COMMUNICATIONS INC 8.4%
MULLENLOWE US INC 5.2%

Similar opportunities

Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.

Title Agency Est. value Basis
Award Notice: Marketing Services RRBN IDIQ DEPT OF DEFENSE $0.5M same agency naics
ALANG Digital Marketing DEPT OF DEFENSE $0.1M same agency naics
U.S. Navy's Marketing and Advertising Program in support... DEPT OF DEFENSE - same agency naics
NNSY Job Fair Advertising DEPT OF DEFENSE - same agency naics
USAWC Job Posting Advertisements BPA DEPT OF DEFENSE - same agency naics
ALANG Digital Marketing DEPT OF DEFENSE - same agency naics
Notice of Intent to Sole Source Marketing Services RRBN IDIQ DEPT OF DEFENSE - same agency naics
USAWC Job Posting Advertisements BPA DEPT OF DEFENSE - same agency naics

Data this profile does NOT cover

  • No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.