Federal solicitation · PANNGB-26-P-0000035627 · back to recent
ALANG Digital Marketing
DEPT OF DEFENSE · NAICS 541810 · Deadline 2026-05-29T14:00:00-05:00
Solicitation description
The National Guard Bureau intends to award a firm-fixed-price purchase order on a sole source basis to Directional Ad-Vantage Holdings, LLC for digital advertising services. The requirement is to digitally advertise the Alabama Air National Guard at a local level, specifically in areas where bases are located and in one area that is not covered by a local recruiter. This will involve five different advertising sites for a total of 52 weeks. This notice of intent is not a request for competitive proposals. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $680.7M total.
| DDB CHICAGO INC. | 29.7% |
| WUNDERMAN THOMPSON LLC | 18.5% |
| TRUE NORTH COMMUNICATIONS INC | 12.1% |
| YOUNG & RUBICAM LLC | 12.0% |
| MULLENLOWE US INC | 7.9% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same agency naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same agency naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| WA ANG Recruiting Sole Source for Billboard Advertising... | DEPT OF DEFENSE | - | same agency naics |
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | - | same agency naics |
| AL Air National Guard Digital Recruiting | DEPT OF DEFENSE | - | same agency naics |
| On-Demand Geo-Fencing Travel Advertising for NNSY | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.