Federal solicitation · W912LA26QA010 · back to recent
Digital Marketing (EDWOSB)
DEPT OF DEFENSE · NAICS 541810 · WOSB · Deadline 2026-05-20T16:00:00-07:00
Solicitation description
!!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!! Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $609.4M total.
| DDB CHICAGO INC. | 38.3% |
| WUNDERMAN THOMPSON LLC | 20.7% |
| YOUNG & RUBICAM LLC | 13.0% |
| TRUE NORTH COMMUNICATIONS INC | 8.4% |
| MULLENLOWE US INC | 5.2% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
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| WA ANG Recruiting Sole Source for Movie Theater Advertising | DEPT OF DEFENSE | - | same agency naics |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | same agency naics |
| NEARNG Targeted Advertising with AI Capabilities | DEPT OF DEFENSE | - | same agency naics |
| RFI#1:Marketing Support Functions | DEPT OF DEFENSE | - | same agency naics |
| USAWC Job Posting Advertisements BPA | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.