Federal solicitation · W912NS26Q2004 · back to recent
Notice of Intent to Sole Source Marketing Services RRBN IDIQ
DEPT OF DEFENSE · NAICS 541810 · SBA · Deadline 2026-05-18T12:00:00-05:00
Solicitation description
THIS IS A NOTICE OF INTENT TO SOLE SOURCE, NOT A REQUEST FOR QUOTES (RFQ). The Missouri Army National Guard intends to award a single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract for Marketing Services on a sole source basis to Hoot Design Co. LLC based on the authority in RFO FAR 6.103-1(c)(2), Only one responsible source and no other supplies or services will satisfy agency requirements. This requirement provides marketing and advertising services in support of the Missouri Army National Guard's Recruiting and Retention Battalion (RRBN) and is essential to maintain continuity of creative development, production, and deployment of critical marketing activities to achieve its annual recruitment mission. The planned IDIQ includes a three-year ordering period, with an anticipated ceiling amount of $500,000. All work shall be performed in strict accordance with the Performance Work Statement and shall be subject to the terms and conditions of the IDIQ contract. Under the existing task order, the incumbent contractor developed the foundational recruitment marketing research and brand strategy documents. If the agency were to compete this follow-on contract for the provision of specialized services, any new contractor would be required to undergo 6–12 months of development and discovery in advance of campaign execution, resulting in unacceptable delays, substantial duplication of cost, and significant disruption to recruitment marketing activities. Continuity of marketing operations is essential to achieving the RRBN’s recruitment mission. This notice of intent is not a request for competitive proposals or quotes. A determination by the Government not to compete the proposed contract is solely within the discretion of the Government. No RFQ will be issued and quotes will not be requested.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $609.4M total.
| DDB CHICAGO INC. | 38.3% |
| WUNDERMAN THOMPSON LLC | 20.7% |
| YOUNG & RUBICAM LLC | 13.0% |
| TRUE NORTH COMMUNICATIONS INC | 8.4% |
| MULLENLOWE US INC | 5.2% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | $0.1M | same agency naics |
| NEARNG Targeted Advertising with AI Capabilities | DEPT OF DEFENSE | - | same agency naics |
| Digital Marketing (EDWOSB) | DEPT OF DEFENSE | - | same agency naics |
| WA ANG Recruiting Sole Source for Movie Theater Advertising | DEPT OF DEFENSE | - | same agency naics |
| ALANG Digital Marketing | DEPT OF DEFENSE | - | same agency naics |
| NJ ANG Recruitment Advertising | DEPT OF DEFENSE | - | same agency naics |
| NNSY Job Fair Advertising | DEPT OF DEFENSE | - | same agency naics |
Data this profile does NOT cover
- No likely incumbent surfaced; the solicitation number did not prefix-match any award in the FPDSAward window.