Digital and TV Advertising Questions and Answers 36C25026Q0487 Dayton VAMC

Solicitation description

Responses to Questions Received for 36C25026Q0487 below: The deadline to submit on RFQ 36C25026Q0487 via email to Contract Specialist Jennifer.Nowak@va.gov has been extended to 05/25/26 from 05/20/26 with the time remaining the same deadline 12:00pm EST. Please ensure all parts of the RFQ are completed as directed. Thank you. Question 1: Should we submit one total firm-fixed price only, or a detailed cost breakdown by media channel, production, creative, reporting, and management? Answer: Detailed breakdown would be best Question 2: Are TV, radio, streaming/OTT, desktop, mobile and social all mandatory channels, or may the media plan allocate budget based on projected performance? Answer: All requested Question 3: Can you provide more detail about your expectations of the real-time reporting requirement? Answer: As stated. Please review the solicitation Question 4: Does the CPM requirement apply exclusively to the digital campaign component, or To the total blended campaign across digital, TV, and radio? Answer: Removed CPM requirement Question 5: Is there a required minimum allocation or percentage distribution across these channels, or does the Govt allow flexibility in determining optimal media mix to meet requirements? Answer: Flexibility should be demonstrated in your bid. What you feel would best achieve our goals and why Question 6: Should our proposed media plan be optimized for reach & impressions, or should it be optimizing for enrollments? If the latter, what level of collaboration can we expect to set up the systems to deliver that attribution? Answer: Expectations are outlined in the solicitation Question 7: In PRS technical exhibit 1, 100% uptime, compliance, and platform functionality are listed as requirements. Since the contractor cannot affect whether Meta Ads, or Google has an outage, can you provide clarification surrounding this? Answer: The expectation is that there is virtually 100% uptime. Question 8: Landing pages are mentioned. What functionality do those landing pages need to have? Lead capture? Where should leads be directed if captured? Will we be able to use a sub-domain of the VA hospital main site? Answer: No Question 9 and Answer: Do we need to procure a dedicated domain? Answer: No Question 10: Are there any requirements or expectations regarding the number of creative assets to be used during the 12-month campaign or is it up to our discretion? Answer: No. All will be provided by VA national Question 11: Are the monthly and after-action reports meant to be hand-off deliverables, or will we be expected to present them on meetings? Answer: Hand off deliverables, but, if need be, have the ability to present for further questions if needed. Question 12: For TV and radio campaign performance, please clarify what documentation will be considered acceptable for proof of delivery, including station affidavits, platform reporting, invoices, or other documentation. Answer: General advertising reporting to clients...

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