Federal solicitation · 70US0926D70092088 · back to recent

National Recruitment Advertising Campaign (NRAC)

Agency: HOMELAND SECURITY, DEPARTMENT OF
Status: Open
Response deadline: Not posted
Posted: July 22, 2026
Set-aside: Total small business set-aside
NAICS: 541810
Estimated value: $90.0M (as posted)
Source: View on SAM.gov
Last checked: 2026-07-28

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Solicitation description

This is a non-personal services contract to provide all services relating to the NRAC and to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts.

Vendor field in NAICS 541810 (12m)

Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $706.2M total.

DDB CHICAGO INC.	25.5%
WUNDERMAN THOMPSON LLC	17.9%
YOUNG & RUBICAM LLC	16.7%
TRUE NORTH COMMUNICATIONS INC	11.7%
MULLENLOWE US INC	7.7%

Similar opportunities

Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.

Title	Agency	Est. value	Basis
National Recruitment Advertising Campaign Services (NRAC)	HOMELAND SECURITY, DEPARTMENT OF	-	same agency naics
College Market Recruiting Services	HOMELAND SECURITY, DEPARTMENT OF	-	same agency naics
National Recruitment Advertising Campaign Services (NRAC)	HOMELAND SECURITY, DEPARTMENT OF	-	same agency naics
National Communications, Marketing, and Media Support	TRANSPORTATION, DEPARTMENT OF	$386.4M	same naics
NMARNG Recruiting Marketing Package Services	DEPT OF DEFENSE	$1.0M	same naics
Marketing and Advertising Services - Amendment 01	DEPT OF DEFENSE	$0.8M	same naics
NOI to Award Sole Source Charlotte Advertising	DEPT OF DEFENSE	$0.6M	same naics
NEARNG Targeted Advertising with AI	DEPT OF DEFENSE	$0.5M	same naics

Data this profile does not cover

No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.