Federal solicitation · 70US0926D70092088 · back to recent
National Recruitment Advertising Campaign (NRAC)
- Agency
- HOMELAND SECURITY, DEPARTMENT OF
- Status
- Open
- Response deadline
- Not posted
- Posted
- July 22, 2026
- Set-aside
- Total small business set-aside
- NAICS
- 541810
- Estimated value
- $90.0M (as posted)
- Source
- View on SAM.gov
- Last checked
- 2026-07-28
Solicitation description
This is a non-personal services contract to provide all services relating to the NRAC and to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $713.8M total.
| DDB CHICAGO INC. | 30.1% |
| WUNDERMAN THOMPSON LLC | 17.7% |
| YOUNG & RUBICAM LLC | 12.3% |
| TRUE NORTH COMMUNICATIONS INC | 11.6% |
| MULLENLOWE US INC | 7.6% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
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|---|---|---|---|
| College Market Recruiting Services | HOMELAND SECURITY, DEPARTMENT OF | - | same agency naics |
| National Recruitment Advertising Campaign Services (NRAC) | HOMELAND SECURITY, DEPARTMENT OF | - | same agency naics |
| National Communications, Marketing, and Media Support | TRANSPORTATION, DEPARTMENT OF | $386.4M | same naics |
| NOI to Award Sole Source Charlotte Advertising | DEPT OF DEFENSE | $0.6M | same naics |
| NEARNG Targeted Advertising with AI | DEPT OF DEFENSE | $0.5M | same naics |
| Award Notice: Marketing Services RRBN IDIQ | DEPT OF DEFENSE | $0.5M | same naics |
| FY26: Graphic Design Contract | VETERANS AFFAIRS, DEPARTMENT OF | $0.3M | same naics |
| ANG DC Grand Prix Advertising | DEPT OF DEFENSE | $0.2M | same naics |
Data this profile does not cover
- No likely incumbent surfaced; the solicitation number did not match any award record in the trailing window.