Federal solicitation · 36C10X26P0035 · back to recent
Justification - VHA OSP Donated Media Assets
- Agency
- VETERANS AFFAIRS, DEPARTMENT OF
- Status
- Open
- Response deadline
- Not posted
- Posted
- September 16, 2026
- Set-aside
- Not listed
- NAICS
- 541810
- Source
- View on SAM.gov
- Last checked
- 2026-10-16
Likely incumbent
THE ADVERTISING COUNCIL INC
on contract 36C10X26P0035
Heuristic exact prefix match. Total value $2.3M. Awarded 2026-09-28. Agency: Department of Veterans Affairs.
Prefix-match heuristic; treat as a strong lead, not a confirmed fact.
Solicitation description
See attachment for details.
Vendor field in NAICS 541810 (12m)
Top 5 vendors by trailing-12m obligated dollars across this NAICS code, $706.2M total.
| DDB CHICAGO INC. | 25.5% |
| WUNDERMAN THOMPSON LLC | 17.9% |
| YOUNG & RUBICAM LLC | 16.7% |
| TRUE NORTH COMMUNICATIONS INC | 11.7% |
| MULLENLOWE US INC | 7.7% |
Similar opportunities
Other open SAM.gov opportunities under the same NAICS, prioritizing the same buying agency.
| Title | Agency | Est. value | Basis |
|---|---|---|---|
| FY26: Graphic Design Contract | VETERANS AFFAIRS, DEPARTMENT OF | $0.3M | same agency naics |
| Radio & Digital Advertising Services for the Ralph H.... | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| Notice of Intent to Sole Source - The Advertising Council Inc | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| Seeking Radio/Digital Advertising Services | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| Billboard Advertising Veteran Outreach | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| Digital and TV Advertising Questions and Answers... | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| Radio Advertising Services for Charleston VAMC | VETERANS AFFAIRS, DEPARTMENT OF | - | same agency naics |
| National Communications, Marketing, and Media Support | TRANSPORTATION, DEPARTMENT OF | $386.4M | same naics |